Marketing Sales Head at Red Bar

Key Responsibilities:

1. Strategy Development:
   • Develop and implement comprehensive marketing and sales strategies that align with the restaurant lounge’s objectives.
   • Analyze market trends and competitor activity to identify growth opportunities and create actionable plans.
2. Team Leadership:
   • Lead, mentor, and manage the marketing and sales teams, setting clear goals and providing ongoing support.
   • Foster a collaborative environment that encourages creativity and innovation.
3. Brand Management:
   • Oversee brand positioning and ensure consistent messaging across all marketing channels.
   • Develop and manage promotional campaigns, including digital marketing, social media, and traditional advertising.
4. Sales Management:
   • Drive the sales team to meet or exceed sales targets by identifying new business opportunities and maintaining relationships with existing clients.
   • Develop and maintain a strong pipeline of leads through proactive outreach and networking.
5. Customer Relationship Management:
   • Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.
   • Implement customer loyalty programs and manage feedback to improve service offerings.
6. Budget Management:
   • Develop and manage the marketing and sales budget, ensuring efficient allocation of resources.
   • Track ROI on marketing campaigns and adjust strategies as needed.
7. Reporting and Analysis:
   • Monitor and report on the effectiveness of marketing and sales activities, providing insights and recommendations for improvement.
   • Use data-driven approaches to optimize marketing strategies and increase sales conversion rates.
8. Collaboration:
   • Work closely with other departments, such as operations and finance, to ensure alignment on business objectives and customer service standards.
   • Coordinate with event planners and the culinary team to create promotional events that drive traffic and sales.
9. Market Research:
   • Conduct market research to stay informed about industry trends, customer preferences, and new technologies that can enhance marketing and sales efforts.
   • Analyze customer demographics and behaviors to tailor marketing strategies effectively.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in a marketing and sales leadership role, preferably in the hospitality industry.
• Strong knowledge of marketing principles, sales strategies, and brand management.
• Proven track record of driving sales growth and improving customer satisfaction.
• Excellent communication, leadership, and organizational skills.
• Ability to work in a fast-paced environment and adapt to changing market conditions.
• Proficiency in digital marketing tools, CRM software, and data analysis.

Preferred Skills:

• Experience in the Lagos market or similar metropolitan areas.
• Understanding of the waterside hospitality business model.
• Creative thinking and problem-solving abilities.

Work Environment:

The role requires a dynamic individual who can work in a vibrant, fast-paced environment.

CLICK HERE TO APPLY

Application Deadline: 31st August, 2024.